The winter holiday season is just a few months away, and now is the time to begin planning for many holiday lighting companies. You need to start thinking about the lighting supplies you need for the upcoming season, the staff you may need to add to your team, and the best way to reach your customers and confirm their lighting projects. Utilizing online sources, such as Facebook Ads or Google Ads, is an effective way to introduce your company to new clients and reconnect with existing customers. Whether you are choosing between the two platforms or planning to use both, then you want to understand how each platform works for your business and which one can generate more leads. Continue reading for some ideas.

What Is Your Intent?

Facebook Ads allow you to introduce your company to online users who may not be familiar with your business. Your ad is designed to attract users who have similar demographics, online behavior, and common interests for holiday lighting resources. If you want to reach a wide audience and showcase your brand, then Facebook Ads can be a very effective tool. 

Google Ads are designed for individuals who are actively searching for a topic, such as holiday lighting services. Since these online users already have a particular interest, you are more likely to secure their business promptly. 

How Do You Plan To Target Your Audience?

Facebook Ads are a good way to meet new customers who are interested in decorating or holiday traditions. If you choose to use visual effects with your ad, then brilliant holiday lighting photos or videos can have a significant impact on future customers. This type of marketing is referred to as a push marketing strategy. Your company is “pushing” your advertisements to people who are likely to be interested in your services. 

Google Ads tend to be more focused on content, keywords, and search intentions. These types of ads are targeted at individuals who are actively seeking a specific subject, such as holiday lighting services. This type of marketing is called a pull marketing strategy because the ad “pulls” users from online searches for your type of business. Google Ads generates high-intent leads for companies, which tend to convert to positive outcomes more quickly. 

In Conclusion

Many business owners use online platforms to advertise their companies. Some people use only Facebook Ads or Google Ads, but a growing number of individuals use both platforms in conjunction. 

Facebook Ads are visually appealing and enhance brand awareness to a large audience. They are often less expensive but may not create as many direct leads in a short amount of time as Google Ads. 

Google Ads are best at providing quick appointments and high-intent leads. When done with the right strategy, they tend to have good conversion rates because they capture the attention of intentional online users. The audience is targeted and may not reach as many online users as Facebook Ads. 

When you utilize both Facebook Ads and Google Ads, you provide a comprehensive approach to your advertising strategy, incorporating both brand awareness and strong leads to facilitate quick conversions. 

Frequently Asked Questions (FAQs)

Are visual components valuable for holiday lighting ad campaigns?
Absolutely! Visual additions, such as photos and videos, greatly enhance the value of any online post. Your Facebook Ads or Google Ads can feature attractive and informative visuals that educate your customers about your services, the quality of your workmanship, and the results you achieve. Visual components are highly recommended to achieve positive results for your ad campaign.

Do Google Ads or Facebook Ads offer more leads for holiday lighting companies?
Both Google and Facebook Ads can make a positive impact on the success of your holiday lighting company. Google Ads are geared towards customers who are already looking for lighting services. They may bring high-intent leads that convert to quick interactions. Facebook Ads capture the attention of people who may be interested in your holiday lighting services based on their previous online activity. Facebook Ads can also create a volume of leads, but may require a bit more development and time.

Is one online platform more useful than the other?
Google Ads and Facebook Ads are both useful for holiday lighting businesses; however, Google Ads can easily stand alone and create high-intent leads for companies. Facebook Ads reach a broader audience, which can create a high volume of new leads, but may take more time to close. Generally speaking, Facebook Ads promote brand awareness, and Google Ads have a direct impact on high-intent leads.