Some business owners believe they cannot be successful without a continuous urgency to chase new leads; however, an increasing number of home service company owners and managers are discovering the value of providing consistent marketing that showcases the solidity and longstanding reputation of their company. 

When you market your business on a regular, consistent basis, you can limit the energy, time, and money spent on aggressively chasing leads that may or may not add to your company’s success. Suppose you are considering how to market your home service company, such as an exterior cleaning, HVAC, landscaping, or gutter business. In that case, you might consider shifting your mindset from the “chase everything” approach to ensuring you have consistent marketing techniques that are most beneficial over time.

Forget the Need to Chase New Leads Aggressively in Exchange for Simple, Consistent Marketing

Consistently chasing new leads or adopting a “chase everything” mentality does not always lead to increased customers and bookings. Many problems are associated with this type of marketing style. For example, this mentality can be more costly and is often used by business owners who perform reactively instead of proactively. Problems with the “chase everything” mindset invoke ideas, such as: only running ads when the phones stop ringing and the customer traffic has slowed down, accepting any work that comes your way versus waiting to receive offers that can develop into solid, repeat customers, or only advertising sporadically when it appears that sales are struggling. Most experts recommend consistent marketing strategies that promote sales on a more routine, trustworthy, and growing basis.  

Maximize Marketing Strategies with Consistent Branding

When you consistently advertise your company, then existing and potential customers will remember your name and recognize that you are an expert in your industry. When customers need your services, they will think of your company name first because they have seen it often. Quite frequently, they will not feel the need to look any further for their needs. Spending time, resources, and money on reacquainting your repeat customers with your business and showcasing yourself to potential clients through consistent, reliable marketing is a better investment than chasing customers aggressively with advertisements during slow periods.

Identify Your Customers and the Services They Appreciate for Their Home 

When you identify the services that are most popular and useful, you can advertise those services regularly to customers who have already benefited from them as a reminder for their next service, and showcase your industry expertise to potential clients, as well. 

Bottom Line

Chasing leads is an important activity, but it is beneficial to find the best way to reach loyal customers who will help your company expand. Growing your business is not always about doing more work; it is about working smarter with the resources you already have available. Consistent marketing and company branding are solid ways to ensure the longevity of your company by showcasing a business that is consistent, well-established, and thoughtful. Stop chasing leads that may or may not have positive results. Invest in your customer relations and reliable marketing strategies that remind existing customers of your services and introduce your team to potential clients.  

Frequently Asked Questions (FAQs)

If I have been focusing on gaining new leads, how do I shift my focus to ensuring consistent branding and marketing?
Your customers are the backbone of your business. Identify your existing clients and introduce your company to potential customers by marketing it regularly and consistently. When you advertise using this smart strategy, then people will think of your business first. 

What should I do if my customers do not need my services often?
Be patient. It is essential to maintain open lines of communication with previous and potential customers in case they require additional services in the future. One of the most productive ways to ensure your company is routinely considered is by marketing the business regularly and consistently. Be proactive in checking in on clients who may need the services you offer so that you can schedule them promptly.

How does consistent marketing benefit my team and help grow our business?
Consistent branding and marketing are important strategies that benefit you, your teammates, and your clients. Collaborate with your team members to emphasize the importance of providing prompt and supportive responses to customers. Your customers will appreciate the honesty and personalization, and your staff will feel like they are making a positive contribution to the customers.