If you want to get a head start on this holiday rush, then now is the time to consider holiday lighting marketing. Facebook and Instagram ads are a great way to reach a significant number of people and make a big impact on your holiday lighting company. If you begin running ads now, then you can see many benefits during this upcoming holiday season. Let’s take a look at some of those benefits.

Build Your Brand Awareness

For customers who like to be ahead of the crowd, your Meta ads will encourage them to contact you early in the season to set up holiday lighting installation or maintenance services. The holiday lighting season is a relatively short timeframe, so it is important to book customers early who are serious about using your services. When you provide these opportunities, you can focus on delivering reliable customer service, timely appointments, and flexibility for your dedicated clients. 

Warm Up Your Local Audience for the Upcoming Holidays

Early holiday ads on Facebook and Instagram are a great way to introduce yourself to new and potential customers, as well as remind past customers of your services. Consumers will begin thinking about how they want to decorate their own properties this holiday season. When your ads are seen on Meta platforms, they joggle the holiday memories of local residents, and when the customers are ready to make their holiday plans, you will be the first company that comes to mind. 

Secure Premium Jobs Before Competitors Enter the Scene

When your company’s ads are highlighted before the holiday lighting season is in full swing, you are a step ahead of many other industry competitors. Facebook and Instagram are impressive platforms that reach countless customers. Your investment in Facebook and Instagram ads will encourage customers to reach out to you early and set appointments for their holiday lighting needs. Customers will feel your enthusiasm through your ads, which gives you an advantage. 

Lead Costs May Be Lower During the Summer Months

Fewer holiday ads prior to the holiday lighting season rush means there is less competition, especially for unique holiday services, such as holiday lighting. Your company can have a higher visibility rate, lower cost per click, and more efficient audience participation. Ad costs will increase later in the year for holiday service companies. Use this time now to save money and target online traffic that will enhance your holiday lighting company. 

Attract Residential and Commercial Clients Who Plan Early

Many homeowners and commercial property owners or managers plan early in the year for their holiday lighting and decorating budget. If they are making financial decisions for their holiday needs in late summer or early fall, then your early ads on Facebook or Instagram will entice them to reach out to you and use your services. 

You Can Offer Early Booking Options

Early Facebook and Instagram ads will bring customers to your company early in the year. You can reward these early customers by offering early booking discounts or providing them with numerous appointment options. They will have priority options since they were the first ones to be placed on your calendar. 

Bottom Line

By marketing your company early and starting ads on Facebook and Instagram, you can experience many benefits for your holiday lighting company. Early advertisers experience a higher rate of investment because they reach their customers before other competitors, can provide customers with a variety of scheduling needs and options, and can fill their calendars before the holiday rush really becomes hectic. Early advertising is a win-win situation for the company and the customer!  

Frequently Asked Questions

Will most people ignore the holiday lighting ads in the summertime?
Not everyone will act on holiday lighting ads in the summer, but your brand will still be getting noticed. Even if people aren’t ready to book yet, you’re building awareness, so when the holidays arrive, your name is already top of mind. Your ads should focus on early-bird specials and easy scheduling now, which will attract clients who want to ensure they get great services from you when the holidays approach.

What platforms work best for early holiday lighting ads?
Facebook and Instagram are great platforms for early holiday lighting ads. They allow you to build brand awareness while showcasing your past projects and lighting displays through eye-catching, visual content. These platforms help you stay top of mind with local homeowners and businesses as they begin thinking about their holiday plans.

What kind of results can I expect from running early ads?
You can expect increased brand recognition, more inquiries from planners who like to book early, and a head start on filling your holiday calendar.