The winter holiday lighting season is a short part of the year. As a holiday lighting business leader, it is essential to prepare for the holiday rush and develop a marketing strategy that is both effective and rewarding. A successful holiday lighting company needs more than just a yard sign on a street corner to ignite the interest of future customers. A carefully thought-out marketing plan today can allow you plenty of time to schedule lighting services for your customers and install lights throughout the community for the festive, spectacular season. Below are some tips that will help you create a solid marketing plan for your holiday lighting business. 

Pick Your Goals And Decide Your Target Audience

Do you want to increase holiday lighting projects by 10%? Build your clientele? Increase your lighting services? Once you have decided on the goals for your company, you can focus more accurately on your target audience. You may want to plan your marketing strategy to target homeowners in a specific part of town or focus on local businesses that need your services. The best practice is to clearly define your goals and develop a strategy that enables your company to thrive. 

Create A Strong Online Presence 

Many customers will have their first experience with your company online; therefore, your website and other online sites are highly important. Your webpage serves as a storefront for your business, and you want it to look attractive and be highly informative. Ensure your webpage is user-friendly, personal with your About Us information, and showcases your unique holiday lighting services. Before-and-after photos are recommended, as they can effectively showcase some of the services you offer to homeowners or business owners. Engage in solid SEO practices by using keywords, such as “Holiday Light Installation Near Me,” and post blogs related to your holiday lighting services. Getting early ad campaigns started will also be beneficial in generating more leads and securing early bookings for lighting installs.

Use Social Media Platforms To Your Advantage

Post on your company’s Instagram or Facebook pages so that prior customers will consider your company for upcoming services. Place ads on Instagram, Facebook, or Google to advertise your holiday lighting services to attract customers and generate leads for holiday lighting.

Use Effective Offline Marketing Strategies

Even in a world of digital advancements, offline marketing should not be ignored. Engage in local events where you can showcase your holiday lighting company, or place professionally-made yard signs near busy intersections around town. You may also choose to print flyers, postcards, or door hangers to distribute in targeted neighborhoods or shopping centers. 

Adjust Your Marketing Plan As Needed

If you start marketing your company early in the season, then you have time to see what strategies work and which ones do not. How are your customers hearing about your company? Do you need more flyers, or should you send more email communications to past or prospective clients? Since you started early, you have plenty of time to make marketing adjustments as needed. 

Bottom Line

A well-designed marketing plan can add value to your company and ensure a prosperous holiday season for you. The earlier you create your marketing strategy; the sooner you can advertise your holiday lighting services and begin scheduling lighting projects in the community. Your customers will appreciate your early planning and thoughtful holiday vision, and you can build long-lasting relationships with loyal customers.  

Frequently Asked Questions (FAQs)

What time of year should I begin marketing my holiday lighting services?
As early as July is a beneficial time to begin a soft holiday lighting campaign, with a full- steam ahead plan for September. Marketing your company early in the season will help you gain an edge over your competitors and rekindle the memories of previous clients and early planners.

What are a couple of offline marketing strategies that actually work?
Yard signs in high-traffic areas can enhance sales, as well as door hangers and postcards in targeted neighborhoods. Your goal is to get your company’s name in the community. 

How can I encourage more referrals from previous customers?
Sincerely thank prior customers and mention that if they know other friends or neighbors that can use your services, you would appreciate the word-of-mouth referral. You may also choose to provide a discount for referral services or an enhanced feature for their lighting project.