As the owner or manager of a holiday lighting company, you realize your busy season is short and competitive. Holiday lighting companies experience their busy time from mid-fall through the winter holidays. Then, many holiday lighting company leaders wonder what they should do after the new year begins. The “off-season” is the best time to address satisfied customers and grow your business by highlighting positive reviews and seeking referrals from those clients who have enjoyed your services. When you build trust and loyalty with current customers, you will be rewarded with positive reviews that develop relationships with other local property owners. As you continue to read below, you will learn practical tips that boost reviews and help grow your holiday lighting company through customer referrals. 

Tip 1: Provide Customer Experiences That Clients Want To Share With Others

Strive to provide excellent services and friendly customer relations so that your customers want to share your expertise with other people. Highly satisfied customers will share your company information with friends, neighbors, family, and may even post about your services on their own social media. Many clients will share their positive reviews on your website because they want to help you grow your business, and they are delighted to showcase your professionalism and skills.

Tip 2: Simplify The Review Process

Take steps to encourage customers to leave glowing reviews by simplifying the process for them. Send a thank-you email after you have completed a lighting service and include a direct link to your Google Business Profile or Facebook page. Leave a few flyers or business cards with customers who might be excited about sharing your information directly with friends. Remember to check with each happy client when you have completed a lighting project to see how they can help promote your services. 

Tip 3: Personalize Your Social Media Sites By Highlighting Satisfied Customers

Customers who enjoy the holiday lighting services you have provided are often delighted to showcase your work by allowing you to take photos of the lighting project. With their permission, you can post these photos on your website or social media. You can also showcase testimonials from satisfied customers and add their names, if permitted. 

Tip 4: Nurture Relationships After The Busy Season And Throughout The Year

Once the winter holidays have passed, it is important to stay in touch with customers. If you offer other lighting services, such as services for special events, then you can remind your clients of those offerings. If holiday lighting services are your main focus, then get in touch with previous customers around mid-summer to ignite their interest for the upcoming season. You may offer an early-bird special if they book ahead of the holiday rush, or ensure their queries are addressed for the upcoming holiday services. Loyal clients will appreciate your attentiveness and promptness. 

Tip 5: Encourage Positivity From Your Team Members

Members of your team are vital for the successful interaction with your customers. Encourage and train your team members to be positive and responsive to your clients. Demonstrate professionalism and train staff members to ask for reviews from satisfied customers. Your customers will appreciate the open communication and friendliness of your team.  

Tip 6: Respond To Each Review

Once a customer has completed a review, it is important to respond to each post. Thank your customers for leaving positive and informative reviews, and address reviews that are less than ideal, as well. Since reviews are shared with the public, your current and prospective clients will appreciate your professionalism and will help build trust among your followers.

Bottom Line

Since the holiday lighting season is relatively short, it is vital to make as many positive interactions with customers as possible. Enhancing the reviews you receive is going to be a powerful source, because online reviews are one of the most useful tools in today’s busy society. In order to boost your online reviews and referrals, you can focus on providing excellent services, friendly customer relations, a simple review process, consistent communication, and dedicated feedback to your customers. 

Frequently Asked Questions (FAQs)

How do I ask a client for a review?
Many happy customers will be delighted to share their positive experiences with other people. A simple, genuine request is one of the best ways to ask a satisfied customer to review your work and expertise. 

Where is the best place to showcase reviews of my company?
Most businesses utilize a Google Business profile or Facebook to highlight their company’s success. Your website is also an excellent place to display positive reviews. 

How many reviews should I expect during a busy season?
During a busy season, aim for at least 15-30 new reviews, but it ultimately depends on your job volume. A good rule of thumb is to request a review from every customer. Even if only half respond, you’ll still see steady growth.