Griswold Christmas Lights used to focus on gutter cleaning, but they ran into a common business problem: they wanted to offer a service that people cared more about and would use again and again. While gutter cleaning brought in a lot of work, customers didn’t always come back. So, the company started looking for a new kind of service—one that could make steady money and build stronger relationships with their customers.

Griswold made the strategic decision to transition into the holiday lighting business. This shift proved to be a pivotal moment. Unlike gutter cleaning, holiday lighting is an emotionally driven service, leading to significant repeat business. However, this new direction required building an entirely new client base.

To achieve this, Griswold partnered with Mr. Pipeline. The marketing company was tasked with generating high-quality leads to fuel Griswold’s new holiday lighting venture. They recommend lead generating services like Google Ads and Facebook Ads.

Mr. Pipeline’s marketing services were instrumental in Griswold’s rapid success.

• Over $500,000 in Revenue: Griswold achieved over half a million dollars in revenue in their holiday lighting business.
• Cost-Effective Lead Generation: Mr. Pipeline consistently generated leads at an impressive cost of $8-$9 per lead with 519 leads in 4 months.
• High Average Job Size: Griswold’s average job size for holiday lighting was a substantial $3,400, demonstrating the quality of leads and the value of their service.
• Efficient Operations: During peak season, Griswold successfully employed seven people, including six installers, most of whom returned for a second season, indicating a well-managed and effective operational structure.

Tim Crouch from Griswold had great things to say about Mr. Pipeline. He said they always showed up, communicated well, and helped bring in lots of new customers. Tim even said Mr. Pipeline “smokes the competition” and gives them credit for helping Griswold make over $500,000.

Griswold’s story shows how a smart change and the right partner can lead to big success. Their saying, “a winner never quits,” can inspire other businesses to grow too. Tim highly recommends Mr. Pipeline to any holiday lighting business that wants more customers and a strong online presence.