As the winter holiday season approaches, owners and managers of holiday lighting companies want to showcase their services and engage local property owners to attract attention to their company. Online advertising and marketing will introduce your company to new customers, as well as reacquaint prior clients with your holiday services. In order to stand out among competitors, you will want to use techniques and creative ideas that customers will remember. In this reading, you will find tips and ideas for innovative content that will spark the interest of customers and help enhance your upcoming holiday season. 

Enhance Your Online Presence by Sharing Before and After Photos of Your Talent

Nothing showcases your services more than displaying your talents. Posting before-and-after photos on social media platforms and your website of local lighting projects will showcase the type of workmanship you provide and the quality of lighting services your team can offer to potential customers. Experts recommend using high-quality photos that include local properties before, during, and after installation services. Post pictures with the holiday lights completely installed and brilliantly displayed. 

Share Photos or Videos of Your Professionals Working on Various Jobsites

Customers like to see lighting professionals on a jobsite, and posting photos or videos of your team members who are installing holiday lights is a great way to spark someone’s enthusiasm for your lighting services. Photos will showcase the professionalism of your local talent by displaying the safety guidelines you follow and other behind-the-scenes activities that resonate with their own potential service.

Provide Tips and Tricks to Property Owners During the Holiday Season

Share your experiences and knowledge with your customers by listing tips and tricks that they may find useful for their property. A few ideas include “How to Choose the Best Lighting Design for Your Home” or “Energy-Saving Tips for the Upcoming Holiday Season.” Sharing your expertise is a great way to build confidence and trust among your customers. 

Highlight Customer Testimonials and Positive Reviews

A few positive reviews or testimonials by satisfied clients can have a powerful impact on other customers. Local residents appreciate seeing information about companies from other community neighbors who have had positive experiences and achieved high-quality results. Reach out to customers you have made a connection with and ask if they would be willing to endorse your services through a review, video, or written testimonial. 

Provide Discount Options or Holiday Lighting Contests for Customers

Engaging your customers by creating a holiday lighting contest is a great way to showcase your work and advertise your services. Most customers also appreciate discounts, promotions, or sales that allow them to save a little money by using your team. You may even include some additional lighting features or services if they schedule their holiday lighting service with you by a certain date. 

Bottom Line

If you want to stand out among your competitors, it is essential to create an online presence that resonates with customers, is useful for property owners, easy to understand, and is visually appealing. When you incorporate a few key elements, such as before-and-after photos, customer testimonials, discount options, or useful tips, your customers will recognize your professionalism and enthusiasm for your craft, and they will be more likely to reach out to you for their upcoming holiday lighting projects.  

Frequently Asked Questions (FAQs)

Which tactics work best for marketing a holiday lighting services company?
While it is essential to post content discussing your services, the lighting supplies you use, customer reviews, and other pertinent customer information, many people are initially drawn to visual content, such as before-and-after photos, videos of prior work, and pictures of your holiday lighting professionals installing seasonal lights.

How frequently should I post online during the fall and holiday season?
If you begin posting in September, then posting 1-2 times a week is adequate until the seasonal holiday really picks up around early October. From October to December, it’s recommended to post about 2-4 times per week. Your goal should not be to overwhelm your customers, but to remind them of your services, as everyone enjoys this time of year.

How can I make my holiday lighting posts stand out online?
Use vibrant, high-quality images and short videos that capture the magic of your work. Adding customer testimonials, behind-the-scenes clips, and quick “installation tips” can help your brand feel more personal and trustworthy.