Part of being a successful business owner is being creative and persistent in finding new ways to reach customers. Today, many business owners utilize social media platforms to reach their clients. Online platforms, such as Facebook and Instagram, email connections, and other digital options, provide a great way to showcase your company and connect with current or potential customers. 

Did you know there are many other ways to reach out to customers, though? “Old school” techniques that involve person-to-person connections, paper, or other advertising methods are often an underused process that can reap significant benefits for your business. 

Many business owners appreciate the vital connection between online leads and offline leads. When the two methods work together, you are sure to increase your presence and connect with potential clients. Let’s talk about the various offline techniques that are valuable in today’s business world. 

1. Branded Merchandise

Physical items, such as a t-shirt, water bottle, pen, mug, or hat, can showcase your company both locally and afar. If the items are designed carefully, then many customers will use the products on a routine basis. Thoughtfully placed slogans, URLs, and websites on the products can attract future customers to your business and help maintain relations with current customers, too. As people use the products, your company name will be spread around locally and in other areas.

2. Yard Signs

If you are working with a customer, ask if you can leave a yard sign in their yard while you are there or even a few days later. Their friends and neighbors can learn about your company and services while the sign is on display. Ensure the sign is attractive, easily readable, and includes company information, such as services, phone number, email address, or a QR code. You may even decide to drive back by the house and retrieve the yard sign at a designated time so you can repurpose it for a future client. 

 3. Door Hangers

Door hangers are an inexpensive way to introduce your company to neighbors in the community. Ensure the hangers are durable, attractive, and well-organized. Use visuals that “catch the eye,” and make sure to include your company name, contact information, and maybe even a call to action (CTA), such as “Book Today & Save 10%.” You may even decide to add a QR code on the hanger that links directly to your website, booking page, or your special offers.

 4. In-Person Networking

Join local events, such as trade shows, Chamber of Commerce meetings, community workshops, local fairs, or similar gatherings, to showcase your business to a diverse range of community members. In-person events are an excellent way to meet people and showcase your unique services.. Building personal connections is a great way to address the questions and concerns of potential customers. You can even transition this offline method to an online process by providing people with your email address, social media pages, or company website.  

 5. Branded Leave-Behinds

Postcards and flyers left in mailboxes or on the counter of your favorite coffee shop are a great way to introduce your company and entice new clients. The papers may include a call to action (CTA), such as “book online for ease and promptness,” or list your seasonal services that benefit prospective customers. 

Combined Efforts With Offline and Online Resources Can Benefit Any Business

We live in a world that is filled with online connections and digital necessities. Although online usage offers great advantages, many people still appreciate the human connection they make with people and business owners when they are face-to-face. Personality, trust, and open communication are challenging to convey online, but they are extremely important when you are in person. As a business owner, you can utilize both online and offline marketing techniques that add value to your company. In fact, you can intertwine the two methods to complement each other. 

As a successful business owner, it is beneficial to stay creative and open to new ideas that promote your business and mission. Your company can succeed, and you might enjoy the diverse marketing techniques that are available, interesting, and successful. 

Bottom Line

Offline tactics can add significant value to your company. Although you can reach a large number of customers through online portals, you may be surprised by the amount of people who still enjoy a handheld flyer, postcard, business card, or other company merchandise. Tactile items are a great way to advertise, whether that involves a door hanger, yard sign, or something you hand out at an in-person networking event. You can easily compare the prices of various products or events and decide what is most beneficial for your company and your time. Honesty, creativity, directness, and openness are key factors when advertising to current and future customers.