The winter holiday season is a short time to decorate and boost your holiday lighting services, but your professional services do not have to stop once the New Year arrives. Although holiday lighting services can be a lucrative business, other opportunities allow you and your team to thrive throughout different seasons of the year. Your loyal and satisfied holiday lighting customers are a great resource that you can tap into once the calendar is flipped over to January. This blog will help you identify your year-round options and inform you of tips that will help transform holiday lighting clients into year-round customers.

Identify Your Clients and the Year-Round Services That Appeal to Them

Your holiday lighting customers are a valuable resource because they are happy with your lighting services during the busy holiday season, and you have already established a solid relationship with them. You already have their contact information, which makes it easier to reach out to them when advertising your year-round services. Once you identify your loyal holiday lighting clients, your next step is to determine what year-round services they may need for their property and decide whether you can provide those services. Some ideas may include pressure washing, gutter cleaning, window washing, landscape lighting, deck or patio lighting, or lawn care.

Market All Your Services During the Holiday Season and Throughout the Year

During the winter holidays, showcase your holiday lighting as well as the year-round services you provide. Throughout the year, advertise both your year-round services and holiday lighting. You may choose to offer bundled discount packages to customers or provide current clients with a brochure highlighting all your services in case they are unaware of other services you offer. Additionally, encourage team members to discuss your services when they are installing holiday lights.

Educate Your Team Members to Look for Services That You Can Provide

When your professional team is installing holiday lights or providing maintenance services for customers, remind them to look for other services that may benefit each client. For example, if your year-round services include window washing, and your team member notices streaks and stains on glass or window frames, they may mention to that customer that your company offers window washing services if they choose to perform those duties at some point. 

Showcase Testimonials and Reviews for Year-Round Services

Potential customers rely heavily on reviews and testimonials from previous clients. Highlight reviews by responding to them and building trust between you and your customers. Post testimonials on your website. Showcase customers who have used your holiday lighting services and your year-round services to show future customers that you offer more than holiday lighting. Before and after photos are also proof to clients that your services are beneficial for their homes or businesses. 

Develop Programs That Benefit Loyal Customers and Referrals

A dedicated program for loyal customers is an idea that many business owners have adopted. A company loyalty program can offer services such as early bookings, free upgrades, or discounts. You can also provide a referral program that benefits customers who refer your services to friends, family, neighbors, or coworkers. 

Bottom Line

Your satisfied holiday lighting clients are a great place to start the expansion of bringing in new business for your year-round services. Learn from your customers what their home service needs are throughout the year, and consider if you have the equipment and training to provide those services. Market your services throughout the year, nurture the relationships with your customers, and ensure your team is qualified for the services you offer to clients. 

Frequently Asked Questions (FAQs)

What types of services can a holiday lighting company offer year-round?
As a holiday lighting company, you have already acquired specific tools and equipment for your trade; therefore, consider the tools you have and the skills you have attained when considering year-round service options. Some ideas include gutter cleaning, window washing, landscape lighting, and maintenance services.

How should I market my year-round services if my main focus is on holiday lighting?
Holiday lighting services are often considered a luxury; however, home maintenance is a must. Market your year-round services that help your loyal customers, such as exterior cleaning or installation services.

What are some of the best ways to stay in touch with my seasonal customers throughout the year?
Email and text reminders are a common way to reach out to customers throughout the year. Other ideas may include quarterly newsletters, seasonal promotions, or updated social media reminders.