Marketing Strategy Archives - Page 2 of 8

The Three Ad Metrics That Matter Most for Your Holiday Lighting Business

When considering advertising for your holiday lighting company, you are aware that the season is short and you must maximize the impact of your marketing campaign. The winter holidays are a special time of year. Property owners want to decorate their homes and businesses with holiday décor and ligh...

Stop Chasing Leads: The Mindset Shift That Helps Home Service Owners Grow

Some business owners believe they cannot be successful without a continuous urgency to chase new leads; however, an increasing number of home service company owners and managers are discovering the value of providing consistent marketing that showcases the solidity and longstanding reputation of the...

Facebook vs. Google Ads: Which Is Better for Holiday Lighting Leads?

The winter holiday season is just a few months away, and now is the time to begin planning for many holiday lighting companies. You need to start thinking about the lighting supplies you need for the upcoming season, the staff you may need to add to your team, and the best way to reach your...

September 1, 2025
Digital Advertising
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Win Local Attention Online: Content Ideas for Holiday Lighting Companies

As the winter holiday season approaches, owners and managers of holiday lighting companies want to showcase their services and engage local property owners to attract attention to their company. Online advertising and marketing will introduce your company to new customers, as well as reacquaint prio...

August 28, 2025
Digital Marketing , Search Engine Marketing
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Why You Shouldn’t Judge Your Google Ads Too Quickly (Understanding the Learning Phase)

As a business owner, you expect results from online marketing to happen quickly and significantly; however, sometimes the speed of online advertising success may seem slower than you imagined. If you are using Google Ads for marketing your business, then it is important to understand the process inv...

How To Build A Holiday Lighting Marketing Plan That Actually Brings In Leads

The winter holiday lighting season is a short part of the year. As a holiday lighting business leader, it is essential to prepare for the holiday rush and develop a marketing strategy that is both effective and rewarding. A successful holiday lighting company needs more than just a yard sign on a st...

Why Starting Your Holiday Lighting Marketing in August Sets You Up For A Record-Breaking Season

Towards the end of October and into early November, the winter holiday decorating season is in full swing. With so much to do around the end of the year, it is beneficial for homeowners and business owners to plan ahead to ensure a festive and brilliant holiday lighting season for their unique prope...

Optimizing Your Website for ChatGPT and AI-powered Search: Why SEO Still Matters

You’ve probably noticed it’s getting easier to ask a question online and get an instant answer, without ever clicking a link. Tools like ChatGPT and Google’s AI Overviews are changing how people find information. Instead of digging through websites, they’re turning to AI to do the heavy lift...