Towards the end of October and into early November, the winter holiday decorating season is in full swing. With so much to do around the end of the year, it is beneficial for homeowners and business owners to plan ahead to ensure a festive and brilliant holiday lighting season for their unique properties. 

As a holiday lighting expert, you recognize the benefits of early planning and scheduling. August is the ideal time of year to start marketing your holiday lighting company, ensuring a successful holiday season. Let’s discover the many advantages of early marketing for your holiday lighting company. Early planning helps make your fall and winter season successful, predictable, and busy.

Advertise Ahead Of Your Competitors

July is typically when people start to see small signs of the winter holidays ahead. As a holiday lighting company leader, you can take advantage of this time by advertising your holiday lighting services and sparking people’s interest for the festive season to come. When you advertise on various platforms, reach customers by email, or engage in other marketing strategies now, you can book appointments easily, secure premium jobs without too much competition, and fill your fall calendar early. 

Contact Prior Clients To Book Them Early This Year

Your customers are the heart of your business. August is a great time to contact previous clients to remind them of your business and the high rate of success they have had with your company in the past. When you reach out to previous clients early, you can book their appointments at a time that works best for them and capture their attention before they begin to shop around for other holiday decorating services. When you secure repeat customers, you will build company loyalty and boost your local referrals, as well. 

Arrange For Adequate Staffing, Materials, and Lighting Supplies

Planning your winter schedule in the summertime allows you to prepare adequately for the staff, supplies, and materials you will need to complete each job successfully. As the winter season approaches, materials and labor may become limited resources. When you begin making plans and scheduling appointments in August, you can carefully assemble your professional team, train each installer, and ensure you have a sufficient supply of lights, timers, clips, and other necessary lighting equipment for the holiday lighting projects. 

Reach Early Planners Who Are Willing To Invest More Time and Resources Into Their Property

Homeowners and business owners often make a holiday budget for decorating, entertaining, and shopping. Many people set their budget during the summer months to ensure they have the resources they need before the holiday season arrives. When you advertise your holiday lighting company in August, you will capture the attention of those early planners. Whether you reach individual homeowners, HOA representatives, property managers, or other community members, your early advertising will spark their interest and can boost your sales. 

Alter Your Marketing Strategy As Needed During The Year

When you begin marketing your holiday lighting company in August, you have plenty of time to see what works well and what does not have much effect on customers. As the winter season approaches, you may decide to add various call-to-actions, such as “Get a free quote,” Book now and save,” or “Free lighting feature if you book before the end of September.” You will have time to decide which marketing campaigns truly reach your clients, and you can adjust the ones that are not generating much traffic. Beginning an early marketing plan allows you to avoid the late-in-the-year rush that delayed marketers often experience. Marketing early in the year is a win-win situation for you and your customers.

Bottom Line

August may seem very early in the year to begin marketing your holiday lighting company; however, many people start thinking about the winter holidays during these hot summer months. Homeowners begin thinking about their kids returning to school or entertaining friends and family during the upcoming holidays. Business owners may create holiday decorating budgets in the summer and need to know the cost of lighting services. When you advertise early, you plant a seed in people’s minds about their own decorating ideas, and you can engage with early planners to arrange their upcoming lighting projects. 

Frequently Asked Questions (FAQs)

August seems early to begin marketing my holiday lighting company. What are the benefits?
Benefits include reaching early planners before other competitors begin their own advertising, allowing yourself time to establish how many staff members you will need and collect plenty of lighting materials and supplies, and giving yourself time to see what marketing skills work and remove those that do not. 

What are some marketing ideas for advertising my holiday lighting company in August?
Email notices to previous clients are an effective way to re-establish those relationships. You can also use social media platforms, Google Ads, Facebook Ads, or even adding blog content to your website about holiday lighting services.

What if I do not feel completely organized in August?
That is okay! When you begin marketing and scheduling early, it gives you time to order the materials you will need for future projects and find team members who will enhance your company.