In today’s fast-paced environment, customers look for ease, speed, and quality when searching for home service companies. Most homeowners use online searches to locate plumbers, painters, HVAC contractors, landscapers, and other home service professionals who can help them maintain their properties. If you want to be a company that stands out above your competitors, then it is essential to have a website that is user-friendly, highly functional, and visually appealing to both current and prospective customers. One way to determine whether or not your website meets these standards is to perform a comprehensive home service website audit. Continue reading to learn more details about an audit checklist that will help you identify the strengths and weaknesses of your website and ensure your site is top-quality. 

Home Service Website Audit Checklist

Website Design and Clear Call-To-Actions, Forms, and Call Buttons

Ensure your website is visually appealing, professional-looking, and up-to-date with today’s needs. A home service website should be clear, easily readable, and easy to navigate. In addition to having a website with an optimal design, it must also have a clear Call-To-Action (CTA) format and easily accessible call buttons and forms. The goal is to make your website a rewarding lead-generating vessel for your company.

Website Speed and Performance

Research shows that if a website takes longer than a few seconds to load, then many people will move on to another webpage; therefore, speed is vital for your home service website. Website speed improves your chances of attracting and retaining customers, adds positivity to the user experience, and helps boost your rankings in a Google search.

Mobile-Friendly Design

Since many customers use their mobile devices to search for home service companies, it is essential that your website remains mobile-friendly. Part of your audit should include a mobile search. Ensure this search allows you to contact your company quickly and easily, book an appointment, and access the content with ease. If the mobile search is not simple, then adjustments should be made promptly.

A Solid “About Us” Page

An “About Us” page is valuable because it allows customers to learn about your company, its history, and your dedication. This descriptive page builds trust in your company and highlights reasons why customers should use your services. It personalizes your business and attracts potential customers with your honesty. Keep this page updated and filled with interesting information that your customers will find useful and valuable.

Content Quality

Your customers are smart, and many are aware if your website content is useless or out of date. Provide information on your site that is helpful for your customers, including details about your services and informative blog content that inspires or educates your readers. Content information can foster loyalty among many online viewers; therefore, it is imperative for your content to be current, accurate, and engaging. 

Bottom Line

In reality, conducting a comprehensive home service website audit can feel overwhelming and confusing to many people; however, following a guide like the one above helps break down the task into smaller, manageable steps. A highly functional website can attract customers, create leads that convert into sales through simple Call-To-Action motions, provide a positive online experience for your customers, and enhance your business. When you follow an audit checklist, you ensure comprehensive results are optimized and a useful and attractive website is the end product. Creating a solid online experience for your customers builds confidence in your company, improves bookings for your team, and enhances your home service business. 

Frequently Asked Questions (FAQs)

How frequently should I audit my home service website?
It is recommended that thorough audits be performed annually; however, mini-audits can be beneficial and should be performed quarterly or biannually. 

Should I hire someone to audit my home service website?
Basic knowledge of website design can be performed in-house generally, but in order to optimize your website, hiring a professional is the best option. A professional company that manages websites will be able to ensure that detailed technical issues are addressed, such as SEO errors, site speed, and mobile-friendliness.

What are some of the most important aspects of a home service website?
Many customers these days use their mobile devices to locate home service companies that have a solid, local reputation; therefore, some of the most important factors for you to consider include a mobile-friendly design and local SEO content. Website speed and clear Call-To-Action formats are also very important.