So what does that mean for your home service business? Your content, especially your blog, is no longer just a nice-to-have. It’s your ticket to showing up in AI-driven answers, voice search results, and featured snippets. In this blog, we’ll break down what GEO and AEO are (in simple terms), why they matter to your online visibility, and how consistent blogging helps you stay ahead of the curve.

What Are GEO and AEO?

Before we talk strategy, let’s break down the buzzwords:

• GEO (Generative Engine Optimization): This is all about creating content that AI search engines, like Google’s AI Overviews or ChatGPT, can pull into their generated answers.
• AEO (Answer Engine Optimization) focuses on how well your content directly answers search queries, especially in voice search, Google’s “People Also Ask,” and featured snippets.

If your content isn’t ready for GEO and AEO, you’re missing out on visibility in places where more and more customers are looking.

Blogging Helps You Show Up in AI Overviews

To win with GEO, your content must be easily digestible by AI.

• Use Question-Based Titles: Write blog posts that answer common service-related questions like “What’s the best time to clean gutters?”
• Stay Consistent with Fresh Content: AI pulls from current and relevant sources. A neglected blog won’t get picked up.
• Keep a Conversational Tone: AI models prefer content that reads naturally and answers user intent.
• Structure Matters: Use headers, bullet points, and short paragraphs to facilitate human and machine scanning.
• Optimize with Keywords: Naturally include service-related keywords and phrases without sounding robotic.
• Post Regularly: AI models notice patterns. Frequent blogging boosts your authority over time.

Make Google Love You With Quick, Clear Answers

AEO is about giving people what they’re looking for fast.

Answer the Main Question First

Start your blog with a clear, simple answer to the question posed in the title.

Use Bullet Points or Numbered Lists

These formats are more likely to get pulled into snippets.

Add FAQs

Tackle related queries to show depth and relevance.

Add Schema Markup

Help Google better understand your content structure.

Be Voice Search Friendly

Short sentences and natural phrasing make your content easier to read aloud.

Update Old Posts

Refresh outdated answers with current info to stay relevant in search.

Why Consistency Is Key

Posting once a month isn’t enough. Momentum comes from showing up regularly.

• Search Engines Prioritize Active Sites: Fresh content signals trustworthiness.
• Covers More Keywords Over Time: Each blog adds more opportunities to rank.
• Creates Content Hubs: Blogging around specific services builds clusters of authority.
• Internal Linking Builds Depth: Keep readers on your site and improve navigation.
• Earns Trust from Visitors: Customers are more likely to trust a regularly educated business.
• Builds Long-Term SEO Value: Blogging today pays off for months (and years).

Combine Blogs With Local SEO for Maximum Visibility

Your GEO and AEO efforts will go even further when paired with a strong local SEO strategy.

Geo-Target Your Blog Topics

Write posts like “5 Summer Plumbing Tips for Tampa Homeowners.”

Mention Local Trends and Events

Align your content with what’s happening in your service area.

Link to Location Pages

Reinforce relevance and improve internal SEO structure.

Use Local Keywords Naturally

Think “lawn care in Austin” instead of “lawn care.”

Update Google Business Profile with Blogs

Fresh content = fresh impressions.

Strengthen Local Signals

GEO rewards content tied to a geographic area.

Keep the Content Engine Running

GEO and AEO reward businesses that keep their digital presence warm and active.

• Repurpose & Refresh: Update older blogs and spin new content from them.
• Track Engagement: Use clicks, bounce rates, and shares to guide future posts.
• Submit Content to Google Search Console: Get indexed faster and more accurately.
• Promote Posts Across Channels: Turn blogs into videos, social content, and emails.
• Focus on Value, Not Sales: Blogs should educate and inform, not just push services.
• Treat Blogging as Ongoing: Make it part of your core marketing plan, not an afterthought.

Bottom Line 

With the rise of GEO and AEO, your blog isn’t just for organic traffic anymore; it’s your gateway into AI answers, featured snippets, voice search, and local packs.

Consistent, helpful blogging shows search engines and customers that you’re the go-to expert in your field. It gives your business the visibility it needs to grow, without needing to outspend competitors.

So if you’ve been treating your blog like a side project, it’s time to move it to the main stage. GEO and AEO are here to stay, and blogging is how you stay in the game.

The post The Rise of GEO and AEO: Why Consistent Blogging Is More Crucial Than Ever appeared first on Mr. Pipeline.

If you’re not actively implementing proven brand awareness strategies, you’re likely missing out on visibility and trust that fuel long-term growth. The good news? You can turn things around with smart, targeted actions. 

In this blog, we’ll break down the key reasons your business may lack brand recognition—and, more importantly, how to fix them using ways to get your business noticed online.

You’re Not Consistent Across Platforms

Brand recognition relies heavily on repetition. People won’t remember who you are or what you offer if your messaging, logo, or tone varies across social media, websites, and emails.

• Use Consistent Branding Elements: Stick to one logo, brand color palette, and tagline across platforms. It builds familiarity.
• Establish a Brand Voice: Whether it’s fun and casual or professional and polished, your tone should be consistent wherever people interact with you.
• Sync Content Strategy: Post similar content themes across Instagram, Facebook, LinkedIn, and your blog to reinforce brand identity.
• Create a Content Calendar: A schedule helps you stay on track and ensures monthly brand consistency.
• Link Back to Your Site: Every platform should direct people to your website, where your whole brand lives and thrives.

You’re Not Actively Building Trust Online

Trust fuels loyalty—and loyal customers do your marketing for you. But if people don’t trust your brand, they won’t engage with it, much less buy from you.

Collect and Display Reviews

Testimonials on Google, Facebook, Yelp, and other social media platforms are powerful tools for building credibility.

Add Trust Signals

Badges like “Google Guaranteed” or BBB accreditation go a long way in easing hesitation.

Show Your Face

Introduce your team, post employee spotlights, or share “day in the life” content.

Respond to Reviews and Comments

Engaging with customers shows you care and are actively managing your reputation.

Secure Your Website

A secure (HTTPS) and mobile-friendly site gives users peace of mind when interacting with your brand.

You’re Not Leveraging Paid Ad Strategies

Google Ads help you show up when people search for your services, while Facebook Ads introduce your brand to new local audiences.

Retarget past visitors to stay top-of-mind and boost conversions. Run campaigns that share your story—not just your services—and monitor metrics like impressions and branded search traffic to measure your impact.

You’re Not Tapping Into Community Engagement

The more you show up where your audience is, the faster you build trust and recognition. Community-based brand awareness strategies often outperform traditional tactics.

• Join Local Facebook Groups: Offer tips, answer questions, and be helpful—this positions you as an expert.
• Sponsor Local Events: To stay visible and support school fairs, charity runs, or small business expos.
• Share Behind-the-Scenes Content: Show the real work, the people, and the process behind your business.
• Create Shareable Content: Make infographics, videos, or memes that are easy and fun to share.

You Don’t Have a Clear Brand Story

People connect with stories, not just services. Without a straightforward narrative, it’s harder for customers to engage or remember your brand emotionally.

Define Your Brand’s Mission and Values

Make sure your “why” is clear and visible in all communications.

Tell Your “Why”

Share what drives you, whether it’s a personal journey or a purpose-driven mission.

Use Storytelling in Your Content

Highlight customer transformations, behind-the-scenes decisions, or meaningful moments.

Keep it Simple and Authentic 

Don’t overthink it—real, honest stories connect better than overly polished ones.

Highlight Your Unique Value

Show why you’re different from competitors—and why that matters to your audience.

Bottom Line

If you’ve been wondering why your business isn’t gaining traction online, it’s likely due to gaps in visibility, consistency, and trust. The good news is these gaps are fixable with a clear, structured strategy. Whether improving your presence across platforms, building trust online, or investing in ads that get your name out there, small steps lead to significant shifts.

Start implementing these brand awareness strategies today. When you combine consistency, community, and creativity, you’ll create real momentum—and real recognition—for your business. 

The post Why Your Business Lacks Online Brand Recognition appeared first on Mr. Pipeline.

Under-the-radar marketing isn’t about gimmicks or throwing money at every trend. It’s about smart, lean moves that keep you visible, trusted, and ready for the upswing. Whether it’s launching a hyper-local campaign, leaning into digital tools, or building loyalty through value-driven communication—these are the strategies that keep your pipeline flowing.

In this blog, we’re breaking down practical ways to stay active in the market—even when times are tough. These are the brand-building moves your competitors aren’t making—and they’re exactly how you stay top-of-mind when your customers are ready to take action.

Build Authority Through Bite-Sized Video Content

Short-form video is a powerful and underused way to stay top-of-mind.

• Quick Tips & How-To Shorts: Share one-minute videos showing a helpful service tip, tool, or process.
• Day-in-the-Life Clips: Give your audience a behind-the-scenes look at your team or workflow.
• Before-and-After Reels: Show transformations to visually communicate value.
• Use YouTube Shorts & Instagram Reels: Take advantage of platforms pushing video content organically.
• Batch and Schedule: Film multiple videos in one go and drip them out weekly.
• Include CTAs: Always point viewers to your site, booking page, or next step.

Leverage User-Generated Content

Encourage your customers to create content that promotes your brand.

Customer Testimonials

Request reviews or stories about their positive experiences.

Photo Contests

Invite users to share photos of your service in action.

Feature User Content

Highlight customer-created content on your social platforms.

Offer Small Incentives

Give discounts or perks for submitting content or leaving reviews.

Showcase Stories in Ads

Repurpose user-generated content in your paid campaigns to boost credibility.

Ensure your business is easily found by local customers searching online.

Google Business Profile

Keep your profile updated with accurate information and engaging photos.

Local Keywords

Incorporate region-specific terms into your website content.

Community Engagement

Participate in local events or sponsor community initiatives to boost visibility.

Collect Local Reviews

Ask satisfied local clients to leave reviews mentioning your location.

Create Local Landing Pages

Build service pages tailored to specific cities in your area.

Offer Flexible Payment Options

Adapt to your customers’ financial situations by providing alternative payment methods.

• Installment Plans: Allow customers to pay over time, making your services more accessible.
• Membership Programs: Create subscription models that offer ongoing value and convenience.
• Bundle Packages: Offer discounted service bundles that provide more value upfront.
• Loyalty Rewards: Give returning customers points or perks for consistent engagement.
• Seasonal Discounts with Flexible Terms: Run time-limited promotions with financing options.

Offer Micro-Experiences That Build Loyalty

In tough times, small, meaningful gestures can go a long way. While competitors cut back, stand out by creating memorable, low-cost experiences that deepen customer loyalty.

Add Unexpected Value

Send a thank-you note or a small bonus with a service to show appreciation.

Host Quick How-To Sessions

Offer seasonal tips or brief workshops to position your brand as helpful and trusted.

Start a Loyalty Club

Offer early access, occasional perks, or exclusive discounts for repeat customers.

Highlight Your Customers

Share their stories or project photos on social media to build connections.

Bottom Line

Tough times don’t mean you should disappear—they mean it’s time to show up differently. By doubling down on creativity, customer connection, and underutilized strategies, you keep your business relevant and trustworthy.

Every brand goes through slow seasons—but those who keep marketing consistently, even in smaller, more innovative ways, build long-term loyalty and stronger positioning for when the economy rebounds. 

Try just one of these ideas consistently, and you’ll stay ahead.

The post What Your Competitors Aren’t Doing: Under-the-Radar Marketing Moves for Tough Times appeared first on Mr. Pipeline.

Here’s how to build a brand that resonates with your audience.

Define Your Brand’s Core Identity

Before designing logos or choosing colors, clarify your brand’s purpose, values, and personality.

Identify Your Unique Selling Proposition (USP)

What makes your business stand out? Fast response times, eco-friendly solutions, or superior customer service?

Know Your Target Audience

Who are your ideal customers? Understanding their pain points helps you tailor your messaging and services.

Develop a Brand Mission Statement

Clearly define what your business stands for and how you help customers. Example: “Providing reliable, high-quality HVAC services with a commitment to energy efficiency and customer satisfaction.”

Establish Your Brand’s Personality

Are you professional, polished, friendly, approachable, or bold and innovative? Keep your tone and style consistent across all marketing materials.

Create a List of Core Values

Outline 3–5 guiding principles that shape how you do business and interact with customers.

Design a Memorable Logo and Visual Identity

Your visual branding should be professional, recognizable, and aligned with your business values.

• Choose Colors That Reflect Your Brand: Blue conveys trust, green represents eco-friendliness, and red suggests urgency or energy.
• Select the Right Font: Use straightforward, professional typography that matches your brand’s personality.
• Create a Simple, Distinctive Logo: Avoid overly complex designs. Your logo should be scalable and easily recognizable on business cards, uniforms, and vehicles.
• Ensure Consistency Across Platforms: Use the same colors, fonts, and logo design on your website, social media, signage, and marketing materials.
• Test Your Logo’s Versatility: Ensure your logo looks great in black and white, small and large formats, and across different mediums.

Develop a Strong Brand Voice and Messaging

Your brand’s voice should be clear, consistent, and aligned with your target audience’s expectations.

• Craft a Tagline Summarizing your Business: A short, memorable phrase like “Fast, Reliable, and Affordable Plumbing” can reinforce your brand’s promise.
• Use Consistent Language in All Communications: Whether writing a blog, social media post, or email, maintain a uniform tone and message.
• Highlight Customer Benefits: Instead of listing services, focus on how they solve customer problems. For example, “We don’t just clean gutters—we protect your home from costly water damage.”
• Develop a Brand Style Guide: Document your brand’s tone, voice, and messaging to ensure consistency across marketing materials and employee communications.
• Incorporate Storytelling: Share success stories, customer testimonials, or behind-the-scenes insights to humanize your brand.

Build a Strong Online Presence

A strong online presence is essential for reinforcing your brand and attracting customers.

Here is how:

Invest in a Professional Website

Your site should be visually appealing, mobile-friendly, and easy to navigate.

Maintain Active Social Media Accounts

Share before-and-after project photos, customer testimonials, and helpful home maintenance tips to engage your audience.

Encourage Online Reviews

Positive reviews on Google, Yelp, and Facebook strengthen your credibility and brand reputation.

Leverage Paid Advertising

Use Google Ads and Facebook Ads to boost visibility among local customers.

Create Educational Content

Write blog posts, record videos, or post infographics that position you as an industry expert.

Strengthen Your Brand with Customer Experience

Your brand isn’t just about visuals—it’s about how customers feel when interacting with your business.

• Train Employees on Brand Messaging: Ensure your team communicates consistently and delivers excellent service.
• Use Branded Uniforms and Vehicles: These reinforce professionalism and increase brand recognition in your community.
• Respond to Customer Feedback: Address complaints professionally and use positive feedback in your marketing.
• Offer a Seamless Experience: From booking service to post-job follow-ups, ensure every touchpoint reflects your brand’s commitment to quality.
• Personalize Customer Interactions: Use customer names, remember previous service history, and follow up with thank-you messages.

Leverage Community Engagement and Partnerships

Building a recognizable brand goes beyond marketing—it involves establishing trust within your local community.

Sponsor Local Events or Teams

Show community involvement by supporting charities, local sports teams, or neighborhood events.

Collaborate with Other Businesses

Partner with complementary home service providers to expand your reach.

Host Educational Workshops

Offering free webinars or in-person events on home maintenance topics positions your business as an expert.

Engage in Social Responsibility

If sustainability is part of your brand identity, highlight your eco-friendly practices and community efforts.

Network with Local Influencers

Work with local bloggers, real estate agents, or home improvement influencers to increase visibility.

Bottom Line!

Building a strong brand identity takes time and consistency, but it’s one of the most powerful ways to grow your home service business. By defining your brand’s core values, maintaining a professional visual identity, and delivering a consistent customer experience, you can establish trust, stand out from competitors, and create long-term customer loyalty. 

Start refining your brand today to attract more clients and scale your business effectively.

The post How to Build a Strong Brand Identity for Your Home Service Business appeared first on Mr. Pipeline.

Therefore, take a moment to understand how rebranding affects SEO and implement strategies that protect your rankings.

Why Rebranding Can Impact Your SEO

Rebranding often involves changes that disrupt your SEO, such as new URLs, updated site architecture, and altered content. These adjustments can confuse search engines, which rely on consistency to determine your site’s authority and relevance. 

For example:

• Domain Changes: Changing your domain can impact Google’s indexing, as it may treat the new domain as a brand-new site.
• URL Modifications: When you update URLs without redirects, you risk losing the ranking power built up over time.
• Content Updates: If your rebranding includes new messaging or keywords, altering established content could impact your rankings for high-value terms.

Understand these risks to prepare for an SEO-friendly rebranding plan that minimizes disruptions and protects your search engine visibility.

Alarming SEO Challenges During a Rebrand

Rebranding poses several SEO challenges that could impact your online traffic and visibility:

Maintaining Link Equity

Links pointing to your existing site contribute to your SEO. Changes to URLs or domains can break those links, leading to a drop in SEO authority.

Preserving High-Ranking Pages

If specific pages rank well, they’ll need special attention during a rebrand to maintain their SEO value.

Handling URL Redirects

Redirecting URLs improperly can cause Google to lose track of your content, leading to reduced rankings.

Identify these challenges early on to preserve the SEO equity you’ve built up over time and ensure a smooth rebrand transition.

Protecting Your Rankings With 301 Redirects

Using 301 redirects is crucial in protecting your SEO when making URL changes during a rebrand. 

A 301 redirect tells search engines that a page has permanently moved, allowing the ranking value from the old URL to transfer smoothly to the new one. 

This approach helps retain your SEO equity and ensures that search engines and users can still access your content. To execute this effectively, start by mapping out all URLs that need redirects to avoid broken links, which can hurt your traffic. Once mapped, use tools to test each redirect to confirm that users are directed to your new site’s most relevant pages.

After implementing the redirects, closely monitor your analytics to ensure the traffic flow remains stable and that your new pages retain their SEO value. Thoughtful redirect management helps protect your rankings, preventing any significant dips in visibility during your transition. By taking these steps, you maintain both the user experience and your search engine rankings, providing a smooth transition to your updated brand.

Updating Content and Keywords to Reflect Your New Brand

Your rebrand is an opportunity to refine your site’s content and keywords to align with your new direction. 

Here’s how to approach content updates with SEO in mind:

• Perform Keyword Research: Identify relevant keywords for your new brand. Target terms that resonate with your updated identity but align with searcher intent.
• Refresh High-Value Content: Update valuable content to include new keywords, but avoid removing sections that drive traffic or rank well.
• Optimize Meta Tags and Headers: Incorporate the new keywords into meta titles, descriptions, and headers to signal to search engines that your content reflects the new brand.

These content updates will help Google associate your site with your new brand identity, reinforcing its relevance to searchers and boosting your visibility.

Conducting an SEO Audit After Launch

Once your rebrand is live, conduct an SEO audit to assess its impact. This process allows you to identify and fix any issues that may have gone unnoticed during the transition:

1. Check for Broken Links: Ensure all internal and external links function correctly and redirect to the appropriate pages.
2. Review Indexing Status: Use Google Search Console to monitor indexing, ensuring search engines recognize your new pages.
3. Analyze Performance Metrics: Evaluate changes in traffic, bounce rates, and rankings for target keywords to see if any areas need improvement.

Conducting a thorough post-launch audit helps identify potential issues quickly, allowing you to make adjustments that protect your rankings.

Bottom Line: Keep Your SEO Strong Through a Rebrand

Rebranding is an exciting growth opportunity but requires careful planning and execution to safeguard your SEO. By implementing redirects, updating content and keywords thoughtfully, and conducting an SEO audit, you can maintain your online visibility and ensure that your rebrand doesn’t lead to a drop in search rankings. With these strategies in place, you can enjoy the benefits of a refreshed brand identity while continuing to attract the customers who rely on your business.

The post Thinking of Rebranding? Here’s How It Could Impact Your SEO & Protect Your Rankings appeared first on Mr. Pipeline.

Define Your Unique Brand Identity

Before you can stand out, you must clearly define what makes your business unique. Brand identity goes beyond your logo or tagline; the personality, values, and mission drive your business and resonate with your customers. When you know your unique value, you can communicate it effectively, making it easier for clients to remember and trust you. 

Steps to Define Your Brand Identity

1. Identify Core Values: What principles guide your business? (e.g., eco-friendly, customer-first, or quality craftsmanship)
2. Define Your Mission: Why does your business exist, and what does it aim to achieve?
3. Understand Your Audience: Who are your ideal clients, and what are they looking for in a brand? Tailor your message to their needs and values.
4. Create Consistent Visuals and Messaging: Use a logo, colors, and brand voice that reflect your values across all platforms.

By clearly defining these elements, you create a recognizable brand identity that customers can connect with, making it easier to stand out and build loyalty.

Deliver Exceptional Customer Service

Exceptional service is one of the most effective ways to stand out. Many businesses focus on acquiring new customers but fail to deliver a memorable service experience. By training your team to treat every customer like a priority and address concerns promptly, you’ll retain clients and earn word-of-mouth referrals that boost your business organically.

Responsive customer service shows clients you care. Prompt communication, friendly interactions, and efficient issue resolution make customers feel valued. When customers feel appreciated, they’re more likely to remember your business, spread the word, and return for future services.

Offer Specialized Services

Offering specialized services can set you apart by showing clients you understand their unique needs and can deliver precisely what they’re looking for. By focusing on niche markets or providing custom solutions, you show expertise and cater to specific client needs, which generalist competitors may overlook. 

Here are some examples of specialized services:

Eco-Friendly Options

Offer environmentally friendly alternatives, such as green cleaning solutions or sustainable materials.

Customized Packages

Create service packages tailored to clients’ needs and budgets, like monthly maintenance or seasonal specials.

Service Guarantees

Stand behind your work by offering satisfaction guarantees that reassure clients of quality.

Specialized services position you as an expert and give clients additional reasons to choose you over competitors. These unique offerings can turn one-time customers into loyal clients.

Build a Strong Digital Presence

Your online presence is often the first place potential customers learn about you. An optimized website, engaging social media, and a strong Google My Business profile help clients find you more easily and form positive impressions of your brand. 

Here are some tips to build a strong digital presence:

• Optimize Google My Business: Keep your profile updated with your address, hours, photos, and client reviews.
• Maintain an Engaging Website: Use clear messaging, easy navigation, and client testimonials to create a positive first impression.
• Share Consistent Content: Post regularly on social media with content that reflects your brand values—like tips, success stories, or behind-the-scenes content.

Building a strong digital presence ensures that customers find you when they search for services like yours and get a clear sense of what makes your brand different.

Encourage Customer Engagement and Loyalty

Creating loyalty programs and engaging your community goes a long way in building long-term relationships. Consider offering discounts to repeat customers or starting a referral program to incentivize them to bring in friends and family. Small gestures like sending thank-you cards or running special promotions show clients you appreciate their loyalty.

In-person engagement, like attending local events or sponsoring community activities, also strengthens your brand. By taking an active role in your community, you gain visibility and create positive associations with your brand, which can lead to referrals and lasting customer relationships.

Bottom Line

Standing out in a crowded market may seem challenging, but it’s achievable with a clear brand identity, exceptional service, specialized offerings, and active communication. 

By implementing these strategies, you can transform your business into a unique and recognizable brand that clients will always choose. Building a standout brand doesn’t happen overnight, but with consistent effort, you’ll find your business carving out its loyal customer base, growing through trust, and standing above the competition.

The post How to Stand Out in a Crowded Market: Tips for Building a Unique Brand appeared first on Mr. Pipeline.

Preparation is everything when you want to win in business. That’s why we created the blueprint to plan ahead this year! We learned a long time ago that when you plan your marketing strategy ahead of time, you have a much higher chance t smoke your competition on the web!

Google pays very close attention to companies that are relevant online. When you leverage the power of our 2020 Marketing Calendar, you will be able to methodically spoon feed Google targeted content and be one step closer to dominating your local rankings.

Preparation Is Key If You Want To Win On The Web

Click here to Download & Save our 2020 Marketing Calendar 

Here are a few ways that we suggest you implement our 2020 Marketing Calendar:

• Content Marketing: The focus of content marketing should be to publish valuable content that hits your exact target market. When you publish content that’s holiday specific you always convert at the highest level possible.
• Social Media Marketing: Social Media is all about pushing targeted information for your social followers to consume. For example: If the 2019 Marketing Calendar says April 1st (aka April Fools Day) is coming up..you can create a clever social media post that leverages the holiday and your service.
  • Facebook Post Example: “Hi all! We are officially opening up offices in Dubai and Germany and are servicing the entire world starting next month! If you would like to book an appointment, please contact us right away. ????April fools!!???? We aren’t going anywhere and can’t wait to service you here in our hometown forever!????
• Holiday Specific Advertising: Create flyers, brochures or other marketing collateral that keeps you ahead of the game.
• Email Newsletters: When you leverage the 2020 Digital Marketing Calendar for email blasts, you are set up to push a targeted message to your audience month over month.
• In Person Events: Whether you own a brick and mortar or a service business, you can funnel in more sales when you plan ahead with a marketing calendar. Make sure you “Wow” your customers by collecting “toys for tots” during the holidays or a giving valentine cards to those special customers that you truly treasure.

There are countless other ways to use our 2020 Marketing Calendar to help you build a better business this year. Contact us here at Mr. Pipeline if you ever need any additional advice.

We are always here to help!

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The post Dominate Online With Our 2020 Marketing Calendar appeared first on Mr. Pipeline.

What exactly is a “meme” for those who are new to the terminology?  A “meme” is a modern and popular internet trend that pairs a visual (usually of a well known character, person or situation) with a clever phrase or joke with a relatable situation.  Memes can include JPGs, GIFS or even videos  The result of attaching your brand and sales pitch to an already known meme and character is that it helps build brand awareness and helps potential customers remember you.   This along with bringing your own creative humor to the table invites higher engagement and targets more people.

Here are a few reasons why your business should consider integrating memes into your social media strategy:

a) They’re easy and inexpensive to create:  Websites such as memegenerator.net are not only free to use, but easy to use as well.  All a user needs to do is log in and choose from thousands of images and add their own text to create a unique marketing tactic for their business.   This particular site also allows you to upload your own photos too.

b) It creates a more personalized experience for your customers:  Everyone likes humor, and humor is an invoked emotion in humans that makes them want to share your content.   It gives your business more “personalization” and show off your own personality.   You aren’t just a plumbing company, but a plumbing company with a sense of humor.  Think about it – are your customers more likely to share a clever meme that makes people laugh or share a typical advertisement for your business?   Customers indisputably will appreciate the fact that you have taken the time to come up with a clever pitch.  This will turn into more people seeing your content.  Additionally, when someone contacts you about your services, it will give them something to break the ice.   This helps build a level of trust with your customers from your first contact!

c) They’re all the rage – People who use social media a lot are trendy.  You want to play into the current trends if you want to grow your following, right?  Memes are one way to show that you’re “hip” and staying on top of current internet marketing trends.

Ultimately, memes are a great way to engage your audience in your own unique way.   Spending some time exercising your creativity can pay off in the long run – you’ll find yourself engaging with customers in ways you didn’t think were possible.  Meme on, small businesses!

The post How To Use Memes For Social Media Marketing appeared first on Mr. Pipeline.

While social media is undoubtedly a great medium for building a business, you need to put a strategy into effect early on in order to get the best results possible.   Simply singing up for social media accounts and blindly posting daily isn’t going to ensure the results you’re looking for.   Below are 6 strategies to implement as you move towards your 2015 business year.   With careful planning, you can hit a business home run with social media marketing.

1) Create a strategy for posts/tweets and stick to it –  Decide how many tweets and posts per day you will put out and when you will have them posted.   Remember. you want to engage your audience and appear active, but you don’t want to bombard or spam your fans with unnecessary material either.   Come up with a list of material for a set period of time (ie: the next week or month) and stick to it.   Putting your material into an Excel spreadsheet makes it easy to find and know what you’re going to post on a set day.

2) Consider timed tweets and posts with an application such as Hootsuite – Along with deciding upon a set number of tweets and posts per day, determining when to show them to your audience is equally important.   We’ll go into detail of what times work best in a future blog.    Using an application such as Hootsuite after researching what times are most effective to post will allow you to time your material so it hits your target audience at the best time.

3) Treat each outlet as a separate entity- and select a couple to focus on initially:   The beauty of social media is there are a plethora of different outlets to tap into to build your following and find customers.  You aren’t simply limited to Facebook or Twitter.   The difficulty in this is that what’s appropriate for one channel may not resonate with the audience on another.  For example, LinkedIn focuses solely on building professional relationships, so that article on professional networking might fit better on LinkedIn than it would on Twitter   Do your research on what each medium offers, then select 2 or 3 initially that you can become an expert in.   It makes more sense to use 2 or 3 effectively than to use every medium available and simply post aimlessly, missing your target audience.

4) Provide exemplary customer service –  Using social media provides businesses with a unique opportunity that didn’t exist in the past.   It allows customers to reach out to you in ways other than a phone call or a face to face interaction.    Make your social media outlets your “go to” method for customers to contact you!   Respond to their comments, “like” or “favorite” their posts – let them know you’re there and you are paying attention!  Likewise, set your phone and email up to receive notifications.  This way you can respond to customer service issues or compliments as they are received.  You’ll impress your customers with your speedy responses!

5) Pay attention to your analytics and insights-  They provide you with valuable information as to what’s working and what isn’t.   Are certain posts showing that they are reaching a larger amount of people than others?  Do certain times of day get more views and responses than others? Pay attention to these insights,and adjust your timing and material accordingly to keep your views high.

6) Enlist in professional help –  No one can help you come up with an effective strategy and help you determine what material works better than a professional internet marketing company such as Mr. Pipeline.  Experienced in all of the social media mediums and knowing how to best capitalize on your marketing material online, they can help you come up with a strategy that will best help you build your business.    Coming up with both a long and a short term plan will ensure you that your business will grow organically thanks to your internet marketing efforts.

The post 6 Social Media Strategies To Build Your Business Right Now appeared first on Mr. Pipeline.